Grand cru, French for 'great growth, is a regional wine classification that designates a vineyard known for its favourable reputation in producing wine. Although often used to describe grapes, wine or cognac, the term is not technically a classification of wine quality per se, but is intended to indicate the potential of the vineyard or terroir. It is the highest level of classification of Appellation d'origine contrôlée (AOC) wines from Burgundy or Alsace. The same term is applied to Châteaux in Saint-Émilion although in that region, it has a different meaning and does not represent the top tier of classification.
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